Just Eat It – A food waste story (Trailer)


In The Clean Bin Project, Jen Rustemeyer and Grant Baldwin attempted to produce zero waste in an examination of our throw-away society. As a followup, they turn their eye to food waste from farm to fridge. They vow to stop buying groceries and for six months to survive exclusively on discarded food. The myths behind corporate food production and marketing make for easy pickings as the directors dismantle best-before dates and show how our idea of “perfect produce” encourages us to discard perfectly edible and nutritious food—collateral damage in an age of food security headlines. Living off rescued goods their stockpile of found food demonstrates how the supply and demand chain is out of sync. It becomes immediately apparent this is a widespread problem with simple solutions. Unlike many environmental films that portray apocalyptic outcomes or make viewers feel helpless, Rustemeyer’s and Baldwin’s personal investment makes major sustainability issues comprehensible, solvable and delicious. Alexander Rogalski


35 thoughts on “Just Eat It – A food waste story (Trailer)”

  1. The fact that we need food to live and the price of groceries these days and yet so much food is rejected and wasted by grocery stores. What a fuckin' waste!  

  2. Why there is no link to the website in the description? Who is doing the PR and advertising and why is it so bad? This video should have 10 millions views not thousands! 

  3. I almost went to jail, and I'm sure people have gone to jail, for taking food going to waste at grocery stores. They're willing to throw money they spent obtaining the product, in the garbage and punish those it would benefit the most…

  4. This is one of the few times I wish I had cable.  I'm sure the viewing on MSNBC will be great on Earth Day!!

  5. I think the World Class Shop Rite stores in New Jersey are doing some decent things in regards to this problem. I don't know how much they throw out, but they sell a lot produce that's about to go bad at a discount. You can get some pretty great deals on it. It's a great way to get apples for pies, without having to spend a lot. They're also really good about marking down anything that doesn't sell. They actually have a shelf where they put all the price reduced stuff that's going to get thrown out and they send left over self serve food to pig farms. And their prices are actually reasonable. It's the only store in this area that doesn't totally suck.

  6. I wonder what Whole Foods is doing about this problem.  After seeing this documentary, they seem like they could be some of the biggest offenders. They only sell the most perfect looking produce and charge ridiculous prices. They promote this idea that they care so much about the environment, helping people in need, and that everyone should be able to eat healthy organic food. Yet they don't do anything to make it more accessible to people who need it most. I have a feeling that company's image is nothing but hypocrisy.

  7. I just find it really hard to believe that people won't eat these. Especially if they're in the bargain section. What's going on?

    Are supermarkets attributing low sales to the wrong factors?

    Is it a vicious cycle whereby the higher you raise your aesthetic standards, the worse normal produce looks in comparison?

    Is it all just a side-effect of overproduction caused by farming subsidies, like with corn syrup, or "butter mountains"?

  8. This is our modern society, and many people around the world are starving. As they mentioned is heartbreaking!

  9. This really is sad, horrible, and shockingly unfortunate. I'm willing to bet that if world governments stop giving handouts, subsidies, and various economic protections to food lobbyists we'd see this problem dissipate. It's because the market can 'afford' to be picky that so much food is wasted. There isn't enough economic efficiency.

  10. Developed nations have these problems. Can't avoid it. But this awareness is a necessary.

  11. There's a supermarket chain in France (Intermarche) which has just started to tackle this very issue:
    Just Google intermarche vimeo and you'll find this video called Inglorious Fruits And Vegetables.
    It's quite amazing and makes me optimistic that change is about to happen.

  12. This just makes me so mad!!! "Food waste is not only widespread, but it's also condoned'"… well, this country will pay for this wasteful attitude one day in the near future with famine… and that will be their second karma. The first karma has already been happening with all the obesity problems and health issues caused by the over-consumption of cheap food propagandized and brainwashed consumers by the evil food industries with their lobbyists in this sinful nation.

  13. Crobmobsters offered a free download today, for the next 24 hours, so I clicked on it and it never worked. I tried and a friend also tried, with no success. Amazon, where the offer was to download from DEMANDED a credit card on file, which I never do, I always pay each time, to protect my identity and protect from having my payment information sold online. So, thanks anyway, if you really meant it, you would have put the link where we could access it.
    This same information is all over the internet in other places anyway, so this is nothing iconic or unknown, just a rehash of what most of us already know.

  14. Hello there, I am a bournemouth university student currently making a short documentary on food waste and food poverty and was wondering if i could use some of your footage from this trailer if i were to copyright to you and do all the necessary procedures please?

  15. meanwhile i am budgeting over $200 a month for food……america has so much we can throw it away, no wonder they charge you so much, FDA approved shelf lives are crap

  16. This documentary is on hoopla, I wanted to watch the trailer before I watched it and all I have to say is that everything seems fine until you get sick, I've purchased deeply discounted food either because it was about to be expired or it was rejected or it was just going off the shelf and most times things work out but I have gotten sick from it too and it's not a good feeling especially when you don't have health insurance. I think it's cheaper to eat foods that are safe than to risk it on a $3 discount or free

  17. +Peg Leg Films Hi, Is it ok if I use some of the footage in this trailer for a project at school? I will give credit and will not post it on any social media or show it publicly. Thanks in advance!!

  18. When I started to be more conscious with what I buy, especially with food… and I ask myself the following questions…

    1>) Will this be use(d) anytime soon within the month? For clothing, costumes, and other nonperishables.
    2.) Will this be use(d) within a week? Food and other perishables.
    3.) If not use(d) can I donate or give it away soon enough?
    4.) Possible resale?

    If more than one question is answered with a no, I don't buy it. Firstly, it's a waste of hard earn cash. Secondly, it is wasteful both in my own space and environmentally. Thirdly, dangerous psychologically and physically. Being consciously actually saves more time and money, as well as being healthier. I've been better since making the transition of decluttering my home and the refrigerator. I also made a few people happier and better, because of it.

    This excessive waste isn't just with food, it is with everything we see and use. Incredible how many computers, other technological devices and their parts are thrown away… keep in mind many of the materials used to make these parts are rare minerals, such as gold, copper, zinc, nickle, etc, yet they are thrown away due to the items being simply outdated, rather than reusing these minerals for newer parts.

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